Company History

Rooted in Innovation, Growing Through Every Chapter

Over 24 years ago, OptimaForce laid the foundation for transformative change in the business world by pioneering an innovative Salesforce program designed to empower businesses of all sizes. From humble beginnings to becoming a trusted leader in Salesforce solutions and management, our journey has been defined by consistent growth, proven results, and a commitment to excellence. Today, we leverage more than two decades of experience to deliver cutting-edge solutions that drive success for our clients across North America and around the globe.

The business landscape has evolved dramatically since we first began, but OptimaForce has remained at the forefront by adapting to the ever-changing needs of the modern workforce. Through our Consultancy and Training programs, we have consistently introduced groundbreaking advancements to help businesses thrive.

Under our president and CEO’s visionary leadership, OptimaForce continues to redefine what’s possible in Salesforce innovation. Our focus on integrating advanced learning management systems ensures seamless training experiences, while our commitment to expanding mobile accessibility empowers teams to work smarter, anywhere and anytime.

As we look ahead, OptimaForce remains steadfast in its mission: to provide unparalleled solutions that enable businesses to adapt, innovate, and succeed in an increasingly dynamic world.

  • 2010

    Salesforce Enthusiast: In 2010, our CEO’s began their journey with Salesforce, diving into the platform's capabilities and mastering its fundamentals. Their passion for technology and problem-solving quickly became evident as they gained hands-on experience and certifications, laying the groundwork for a career dedicated to innovation and excellence.

  • 2012

    Technical Lead: By 2012, their expertise and leadership qualities earned them a promotion to Technical Lead. In this role, they spearheaded Salesforce implementations, led teams, and optimized processes to deliver impactful business solutions. Their ability to manage complex projects and inspire teams set them apart as a rising leader.

  • 2015

    Solution Architect: Three years later, they advanced to Solution Architect, where they began designing comprehensive, scalable Salesforce solutions tailored to business needs. This role marked a pivotal shift from technical execution to strategic planning, as they worked closely with stakeholders to align Salesforce implementations with broader organizational goals.

  • 2018

    Director of Salesforce: In recognition of their exceptional leadership and vision, they became the Director of Salesforce, overseeing multiple Salesforce practices. As the head of these practices, they championed innovation, fostered collaboration across teams, and delivered transformative solutions to clients. Their journey reflects a commitment to excellence, inspiring both their teams and the broader Salesforce community.

  • Today

    Today, as the CEO’s of OptimaForce, they continue to drive the company's growth, overseeing the evolution of Salesforce solutions and empowering businesses globally. Their leadership extends beyond technology, fostering a culture of continuous learning, collaboration, and innovation. Under their direction, OptimaForce remains at the forefront of Salesforce innovation, constantly adapting to new challenges and shaping the future of CRM and cloud solutions.